Expressive typography is an applied art discipline where text is visual or the letters becomes an image.
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| Expressive Typography |
Letters are not just symbols, carriers of meaning; they are also real, physical shapes.
Expressive typography merges visual drawing with letters. Here the reading of the messages becomes more eye catching. The message is retained in the mind for longer time. This kind of merging letters with visual drawings makes it easy for people / kids to develop reading habits.
This is an interesting and artistic method to convey an idea to a desired audience.
Expressive typography is really a fun subject. The designers have to experiment more on there own.
Here before diving it into exploration mode, the designers must have a good knowledge of elements of design and colour theory.
Expressive typography are extensively used in making Banners, gift item lettering's, advertisements and story books.
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| Expressive-Typography |
Given here is freehand artistic lettering drawing of letter R. R is drawn fluidly and coloured in blue which is depicting river visually.
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What is Typography
This element is important for graphic designers to build a personality, convey a message or to grab viewers attention, for brand identity. Typography is not just about drawing letters artistically. Typography design has its on set of rules. Designers must know when to use sharp pointed letters or when to use colourful bubbly kind of letters in conveying messages across to people. Read more about this in Typography element.



